Market Segmentation Study Report
The purpose of the segmentation study is to clearly identify the socio-economic conditions under which the Smoked Fish Processors operate (Stove Users), their needs and provide a clear understanding of the nature of their businesses and operations. The study is also expected to clearly identify key characteristics of the various segments of Smoked Fish Processors in the Central and Western Regions.
Read full report http://www.crc.uri.edu/download/GH2014_ACT079_SNV_FIN508.pdf